Learning Article Marketing
One of the first things that you need to do when you are learning article marketing is research how other authors of articles are writing their articles. You can easily do this by going to www.ezinearticles.com and reading what other article writers are writing.
You need to look at their writing style as well as they way the layout their articles. When writing an article you want to attempt to get some of your own personality into your articles.
Look for articles that are getting hundreds or possibly thousands of views in a short space of time. These will be the authors that are not only giving good content but who are possibly getting the most traffic from their articles.
Paragraphs
Your paragraphs need to be no more than 3 or 4 sentences of even shorter. It is a well documented fact that people are more likely to read an article that has short paragraphs that are separated by a space, rather than a complete block of text.
Word Count
An article needs to be about 350 – 500 words with 500 being around the maximum amount of words. You need to be careful though as there are one or 2 articles sites that will only take articles over 500 words in length, but most will accept articles that have over 250 words.
Sub Headings.
Use sub headings in your article to break the article up into smaller chunks of text. You can even use numbers such as numbering 5 tips you are shearing with your reader in your article.
Titles
Your article title needs to be eye catching and draw your reader to read your article. Titles containing numbers are popular so you would have something like
“5 tips for geting more sales” or “3 reasons why are not making sales”
Your title needs to contain your main keyword for your article and the same keyword needs to be in the the first sentence if possible or the second at least.
Keyword Density
Keyword density is basically the number of times your keyword appears in your article. Keyword density in your article will depend if you are posting to ezinearticles as you are only permitted to a keyword density of up to 2%.
When posting to other articles sites you need to keep a balance between making sure you have effective keyword density and not over using keywords and detracting from the content of your article and spoiling it.
Content
The content of your article needs to be relevant and informative if you want to get your article read by thousands of people. Having good content may even see your article appearing on other peoples blogs that will help you get even more traffic to your site.